CLIENT / State Farm

Client / State Farm

Agency / Translation

Photographer / Misha Vladimirskiy

Photographer / Ryan Muir

Media Placement / Michelle Wang

The State Farm Neighborhood Sessions celebrate the intersection of art and community, staging electrifying hometown concerts from major music artists. FilterlessCo headed to the Bronx on a steamy summer evening for the series’ inaugural event: a headlining performance from Jennifer Lopez that marked her first-ever hometown show. In addition to capturing the show, FilterlessCo captured the essence of the family-friendly onsite activations that united the local community’s residents, leaders, and business owners, including performances local artists and musicians and visits from community organizations such as Teach for America and the Boys and Girls Club.

FilterlessCo did the PR push for this content, resulting in features in pubs including US Weekly, Billboard, Rolling Stone, V Magazine, and The Source.