Client / Banana Republic

Creative Director / Len Peltier

Director / Misha Vladimirskiy

Music / La Riots

Banana Republic launched Pride month with a company-wide tribute at the famed Cupid’s Span landmark in San Francisco, commissioned by Gap founders Donald and Doris F. Fisher. For the tribute, employees joined hands to form a rainbow-colored heart around the sculpture, creating a powerful image of equality to be shared around the world.

Filterless was tapped by Banana Republic Creative Director, Len Peltier, to execute the creative with the Banana Republic staff while utilizing the Cupid’s Span landmark.