CLIENT / NEW ERA
PHOTOGRAPHY / MISHA VLADIMIRSKIY & GRADY BRANNAN
New Era came to FilterlessCo to create powerful social content for their Super Bowl 50 activation. The three-day experience included a gifting suite, co-sponsored by Levis, with a daytime bar and hang out space, where athletes, celebrities and tastemakers could mingle. The events culminated in an exclusive, invite-only party featuring Future and Diplo. FilterlessCo created high-impact lifestyle portraits and candid event images to capture the swagger, charm and energy of the experience, providing New Era and Levi’s with differentiated content to use in press, social media and promotions.