SOFIE “STAYGOLD” POK – BARBER/INFLUENCER, LOS ANGELES

Sofie “Staygold” Pok has spent the last ten years diligently perfecting her craft, with laser
focus to understand every aspect of barbering from the cut itself, to the client experience
and growing her international brand @staygold31.

Followed by over 221,000 people daily, Sofie is an open book when it comes to her quest
of sharing knowledge and inspiration and love of the barber culture. Sofie actually began
her career in Orange County but quickly found her niche in barbering, where she
worked to claim her reputation as one of the most well respected female barbers in
the world. She was featured on Buzzfeed’s “Top Knot” Video (over 2.5 million views)
and has been featured numerous magazines including American Salon (US) Barber Evo
(UK), AUS Magazine (AUS), and Tribute Magazine (UK) to name a few, she has
established herself as one the Hair Industry’s leading forces.

Sofie is a platform education artist for the Babyliss for Barbers Pro Team and a rep
for Mizutani and Takara Belmont. In 2017, Sofie was named Female Barber of the
Year by Barbercon, given the 2017 Men’s Shot of the Year Award at Behind the
Chair, and Barber of the Year (an award she is most proud of as it was given not
based on gender) at the American Influencer Awards.

Her goal over the last ten years has remained the same: to fuse her knowledge of
barbering and cosmetology and serve as a source of inspiration for others in the
field, as well as providing top service to her weekly clients. In her spare time, Sofie
enjoys photography and videography and has found a way to mesh her love for
barbering with the art of visual media, self-producing all of her own media content.