CLIENT / ALLBIRDS
PHOTOGRAPHY, PRODUCT SEEDING / MISHA VLADIMIRSKIY
To make a big splash as an emerging shoe brand, Allbirds tapped FilterlessCo to create engaging lifestyle content during SXSW in Austin. Misha Vladimirskiy spent 12 days immersed in the culture of Austin. He used unexpected visual interactions and unique crops to capture the brand’s vibrant, fun energy. The social content brought people into the “South-By” experience, created tremendous lift for the brand, leaving people with the singular feeling – life feels better in your Allbirds.